EVERY BRILLIANT THING
ON BROADWAY
In collaboration with AKA NYC, we brought the marketing campaign of Every Brilliant Thing on Broadway to life through a custom photobooth and an immersive lobby ceiling installation.
Key Art Image used for inspiration via Every Brilliant Thing
We’re incredibly proud of the craftsmanship behind this project. Every one of the 700 paper elements in the installation was individually torn, threaded, and hand-written by our team. Working within a historic building presented challenges—most notably ceiling damage—but our team solved this by engineering a self-sustaining hanging structure.
Playing with texture, structure, and stability, we designed the photobooth using metal and paper elements.
Before-and-after views highlight the remarkable transformation of the historic lobby.
The following includes production mock-ups, early sketches, and progress photos created for the client and producers.
